One of the world’s largest slots providers, Scientific Games, has acquired Authentic Gaming, a dominant provider in premium live casino games. An action that marks the company’s first move into the Live Casino market and significantly boosts Scientific Games’ product collection.
Scientific Games has not hidden its ambition to become a leading provider in the field of cross-platform global gaming. Thus, this acquisition brings the company closer to its goal, as the Live Casino section holds a major segment of the iGaming market, around 30%. Now, with the help of Authentic Gaming, which is known as one of Europe’s leading live casino content providers, Scientific has an extra boost to catch Evolution, the market leader in this field nowadays.
Scientific Games’ CEO, Barry Cottle, said “We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven table games titles and our OpenGaming platform allow us to capitalise on a growing US market opportunity with our unique omnichannel approach.”
Moreover, Scientific wants to take advantage of Authentic’s expertise to improve its own in-house development capabilities and expand the company’s footprint with the creation of new US-based studios.
The CEO and Founder of Authentic Gaming, Jonas Delin, stated: “Scientific Games’ leading position in the US, their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the US and European markets. Our proven technology and live dealer platform are ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”