Playson turns its focus to European partnerships

Playson confirmed the signing of an agreement for the use of its portfolio by the online casino powerhouse, 888.

After the partnership with Pariplay, Playson expands its reach in the European region with another world-leading brand. The Malta-based provider will offer its games to 888casino via the Pariplay platform. Initially, the portfolio of the company will be available in Sweden, Spain, Denmark, Italy and Romania before Gibraltar and the UK follow suit later in 2021.

The partnership includes the whole slots portfolio of Playson, which will become available for the 888casino library. Among the games, the player will see the titles that made a name for Playson, such as Clover Riches and Book of Gold as well as new releases like Fruit Xtreme.

Playson continues its strategy for growth in regulated European markets by signing deals with top tier operators which will help the company promote its brand name.

Christos Zoulianitis, Senior Account Manager at Playson, elaborated on that by referring to the success that 888casino enjoys the past decade and he expressed his satisfaction for the further expansion across Europe.

On 888casino’s behalf, Guy Cohen, Senior Vice President of the company, explained that 888 aims to constantly expand its portfolio with quality partnerships and Playson is definitely one of them.

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