NetEnt introduced an innovation to its Live Casino product that will make players’ lives easier. The famous provider from Stockholm is offering a brand new, player-orientated Lobby and Mini Lobby. The state-of-the-art, user-friendly layout of the new pre-game room of NetEnt allows players to navigate easily between games. From now on crucial information like betting limits, available seat, number of players and even winning numbers for each table are displayed before entering the game.
The table tabs have become dynamic, demonstrating live images of the dealers. The feel of the land-based casino is enhanced as the players are presented with more intuitive table ordering and immersive experience.
The new lobby also promotes the diversity and respects the identity of each casino operator as it allows them to decide the games and the order of the display. This strategy also intends to push players’ engagement to higher levels by providing them with more information before they play, so that they can guide brands to their preferences.
Andres Rengifo, Director of NetEnt Live, highlighted the importance of the element of the lobby in a live casino as it is the ‘face’ of it. He added that the lobby defines player engagement, brand perception and the user experience, so its design should be taken seriously. That’s what NetEnt focused on when producing it and in the company, they believe that they have delivered a “perfect environment”.