Greentube, Novomatic’s igaming subsidiary, sets on making its presence felt in the British market after closing a deal with world-leading casino brand, 888. More specifically, Greentube will provide 888.com with a selection of its best games that will enhance 888’s portfolio.
Novomatic was already a big player in the UK brick-and-mortar casino market, that gave its subsidiary the necessary boost to expand to online gambling. Greentube’s online adaptations of land-based slots are now live on 888’s platform and will soon be available on the operator’s whole network. Premium games of the company such as Book of Ra, Sizzling Hot or Reel King are included in the offering and there will be more slots to come.
888 brand expanded to a great extent in the UK’s market, moving quickly from being a debuting entrepreneur to a successful business with a significant global presence. This partnership brings together two colossal names of the online casino industry and promises new technological advancements as well as the highest possible quality of gaming content.
Michael Bauer, CFO/CGO at Greentube, stated that agreeing on a deal with 888, is the proof that their games have raised in popularity in the UK, a market where the lead of Novomatic in the land-based field, has given a head-start to its online counterpart. He added that the worldwide reach of 888.com is going to service a great deal for Greentube as the company will be able to extend its influence to more jurisdictions and grow its distribution network.
On behalf of 888, Guy Cohen, SVP of B2C praised the progress of Greentube in the UK market by saying that right now their partners can be considered as “UK experts”. He also commented that he can’t wait to release Greentube’s portfolio not only to the UK but on a global scale as he feels sure about the commercial success of the freshly-added games.
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