Greentube, the NOVOMATIC subsidiary, is a long-term partner of 888 casino in various markets. The leading iGaming studio came to terms with the famous casino to extend their partnership to Italy.
The agreement will result in 888casino hosting the full portfolio of Greentube, among them the adaptations of land-based slots, which made a hit in Italy. Italian players of 888 will now have the chance to play world-known titles like Book of Ra™ deluxe, Sizzling Hot Jokers, Lucky Lady’s Charm™ deluxe, and Dolphin’s Pearl™ deluxe that are already live on 888.it.
Greentube ‘invaded’ the Italian market two years ago, and they immediately made an impact. Ever since, they have built a loyal audience in the country, that awaits the new titles with expectations.
Novomatic (subsequently Greentube as well) is a provider that enters only regulated markets and partners with fully licensed providers like 888. Greentube’s library was live with 888 in other key markets like Sweden before the company decided to extend its deal to the Italian market.
Michael Bauer, CFO/CGO of Greentube, commented that the cooperation with 888 casino has been fruitful in every market the companies entered together, and he expects instant success in Italy.
Guy Cohen, Senior Vice-President of B2C at 888, expressed its satisfaction with the expansion of this partnership to Italy, and he highlighted the importance of having variety in their gaming offer.