Betsoft targets Asian market with Red Dragon slot series

Bamboo Rush BetsoftMaltese provider, Betsoft, announced the launch of the localized slot series “Red Dragon”, which aims to attract Asian players. The company will release the first title of the series, named “Bamboo Rush”, in September and they are going to launch one for every month of the autumn. Betsoft has set its eyes on the developing Asian market in an attempt to extend its jurisdiction and enrich its portfolio with specially designed slots for the local players.

The first title that Betsoft prepared for its Asian fans is going to be “Bamboo Rush”, a slot game with clear cultural references to China’s preserved animal, giant panda. The slot itself is a high volatility game with stacked wild features that increase the chances for big wins. The slot game includes a “Golden Panda” scatter feature as well, which triggers the game’s free spins feature. Once the scatter feature is activated the player can earn up to 20 free spins. The players can win up to 53.000x their initial bet in a single spin if they get lucky.

The titles of the slots that follow, have already been announced. “Caishen’s Arrival” and “Dragon & Phoenix” are going to be released in the next months. Both games, as well as Bamboo Rush, reflect the features that made Betsoft a leading provider, meaning its fresh themes, big wins and special symbols that add up fun while playing. Betsoft is running an extensive social media campaign to promote its new project, so players can follow its accounts for more specific information.

Annamaria Anastasi, Marketing Director, of Betsoft Gaming, commented that the series of the Asia-themed games is one of the company’s focus points for 2019. She also added that the opening to the market of Asia, signifies the provider’s impressive progress throughout the year and she hopes that this project will give Betsoft the boost to start 2020 with the same lust for improvement and business growth.

It has been no secret for many months now that Betsoft was going to invest in Asia. Since last May when Betsoft won the award for Best B2B Digital Product Solution at the annual G2E Asia Awards, it became obvious that the company has a respectable name at the continent. The “Red Dragon” series will give the chance to Betsoft to monitor the extent of the company’s reach in Asia.


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